
Stage Door Dance Arts was founded in 2015 by Kevin & Michelle Knell alongside their daughter, Haley in Conway, AR. Michelle and Haley have shared the love of dance for over 20 years, and have set out to share it with hundreds of students. Former owner, Michelle Knell, spent years as a professional ballerina and 25 years as a master teacher of technique across multiple disciplines. Haley, both a professional tap dancer and teacher of master classes, is considered by many to be the best young tap, hip-hop, and modern/contemporary teacher and choreographer in Central Arkansas. In 2023, Haley Ashford, alongside her husband Shaun, followed in her parents' footsteps as the new owners of SDDA. It has been a privilege for Haley to carry the same vision out 10 years into co-founding the studio with her family.
At Stage Door Dance Arts, we teach more than just dance classes – we teach each child valuable life lessons about self-confidence, teamwork, integrity, and the importance of knowing that they are “fearfully and wonderfully made.”
Shaun & Haley Ashford are the owners and directors of Stage Door Dance Arts.
Haley has a degree in Social Work with an emphasis on concert dance from UALR. She has 27+ years of experience and is certified from the Ann Lacey School of American Dance Arts & Management. She has shared the stage with world-renowned dancers from "So You Think You Can Dance," and is a tap dancer/choreographer for UnTapped, a professional tap company in Little Rock, Arkansas. With 20+ choreography awards, she has led SDDA teams to numerous national championships. Haley received certifications in Acrobatic Arts, American Council on Exercise Group Fitness, Barre Above, and Schwinn Cycling, and is training toward MuvMethod. She is trained in nutrition coaching, injury prevention, anatomy and biomechanics and corrective exercise. Haley is also a regional and national dance competition judge, a master teacher for the Little Rock Tap Festival and choreographer for the Conway High Varsity Dance Team.
Shaun runs the day-to-day operations at SDDA. He is also the official prop master and supports the students. He has an Associates of Applied Science in Refrigeration Technology. He is a senior lead service technician at Freyaldenhoven Heating and Cooling,

B.S. in Early Childhood Education
Masters in Special Education Instruction
15 years experience in Retail Management and Customer Service
20+ years as a dance mom

15+ years of studio dance training in all disciplines
Studied with master teachers Kathryn McCormick & Dejan Tupic
Current choreographer for the 8th/9th grade dance teams. Former member of Conway HS dance team. Background in musicals, competitive cheer & acrobatic arts

Studied political science and dance at the University of Alabama
Trained in ballet, jazz, & ballroom, Was VP of competition & social ballroom dance organizations. Represented Team USA at the IDO World Championship, Trained with the Radio City Rockettes and Joffrey Ballet School at summer intensives

Bachelor of Fine Arts in Dance and Choreography from the University of Southern Mississippi
Trained with Atlanta Ballet, Steps on Broadway, Broadway Dance Center, & more
Performance credits including The Nutcracker, halftime at the Liberty Bowl, and more

Over 16 years of training and is especially well-versed in ballet, contemporary, modern, tap, and clogging.
degree in Exercise & Sport Science
from the University of Central Arkansas.
Training from North Arkansas Dance and Theatre Company.
7 years of experience teaching

Seven year member of SDDA'S Elite Team with SEVEN National titles. Three years experience teaching dance
Studied at Central Arkansas Ballet prior to SDDA training

Bachelor of Science in Applied Exercise Science from Oklahoma State University. Currently studying for her Doctorate in OT at UCA
ACSM certified personal trainer with 3 years of experience and Interned in group fitness and strength and conditioning coaching
13 years of dance experience

Years of dance training in a variety of disciplines and dance on the SDDA competition team
Studying at the University
of Central Arkansas

Years of dance training in a variety of disciplines and dance on the SDDA competition team
Studying at UACCM followed by the University of Central

SDDA student and studies additionally with Ballet Arkansas: Performance credits include The Nutcracker, Swan Lake, Romeo and Juliet
Two year member of the SDDA Elite Team with two National Titles

SDDA student since it opened in 2015
Six year member of the SDDA Elite Team with THREE National Titles
Member of Conway Junior High Dance Team

Two year member of the SDDA Elite Team
Three year member of Conway High School Dance Team program, 2 years of assistant teaching experience

Five Year Member of SDDA Elite Team
Two National Titles
Lover of all things dance and her SDDA Family
575 Club Ln #102, Conway, AR, USA
Monday - Friday: 4pm - 9pm
Saturday: By appointment
Sunday: Closed
We are always searching for qualified, enthusiastic, dependable dance educators who are passionate about the art of dance and who love working with children. To apply, attach a resume and head-shot or drop them by the office during studio working hours.
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